New Jersey's grassroots sales & marketing engine
We Scan.You Grow.
Marketing strategies that drive real results for New Jersey businesses.
Not sure what you need? That's okay. Start with a quick conversation. Tell us about your business and we'll take it from there.
We don't guess. We scan.Plain-English reportingHomegrown Jersey perspective
Restaurants & hospitality
Why Small Biz X-Ray
Local's more than a word.Local is our home.
Big chains have corporate marketing departments, data, playbooks, systems, budgets and teams. Independent businesses often have the owner, a small staff and whatever they have learned on their own.
We built a proprietary marketing research tool powered by agentic AI and customize it to the specific needs of your business. In a very short period of time, it turns market, competitor, customer and visibility data into clear, actionable recommendations designed to increase traffic, sales and revenue.
Built by a New Jerseyan.For New Jerseyans.
Founder & CEO
Vito Barbiera.
Vito Barbiera founded Small Biz X-Ray to bring the rigor of big-company sales and marketing to the independent businesses that keep New Jersey moving. A native New Jerseyan and senior marketing executive with more than 20 years of experience, his background includes Abbott, Ortho Clinical Diagnostics and DeVry University.
Clients work directly with Vito for strategic guidance, practical execution and clear accountability. His approach combines senior-level experience with a focused understanding of New Jersey's local markets.
Career experienceAbbottOrtho Clinical DiagnosticsDeVry University
The X-Ray method
We scan before we prescribe.
A practical four-step system—built for action, not jargon.
Diagnose
Act
Measure
Services
What we can help with.
Start with what your business needs now. Grow the engine as results and opportunities build.
01
Website optimization and redesign
02
Social media marketing and content
03
Google Ads and paid media
04
Email marketing
05
Direct mail marketing
06
Google Business Profile and local presence
07
Competitive intelligence
08
Review and reputation strategy
09
Lead-generation campaigns
10
Campaign planning and creative
11
Local partnerships and promotions
12
Third-party and partner marketing
Pricing
Choose your level of X-Ray.
Three practical levels. Clear deliverables. Room to grow.
The Local X-Ray
$249/month
Affordable outsourced local marketing foundation.
- 3 social posts/week
- Kickoff business scan
- Website + Google checkup
- Local competitor watch
- Monthly promotion idea
- Results snapshot
The Deep Scan
$349/month
Broader growth marketing plus Local Business Secrets™.
- Everything in Local
- 5 social posts/week
- 1 email campaign/month
- Broader market attention
- Monthly strategy check-in
- Secrets™ access
The Full X-Ray
$499/month
The complete New Jersey sales and marketing engine.
- Everything expanded
- 8 social posts/week
- 2 email campaigns/month
- Priority strategy support
- Advanced reporting
- Secrets™ + Network™
First month upfront • Three-month starter commitment• Month-to-month thereafter
Local Business Secrets™
Real NJ businesses. Real ideas. Real results.
Local Business Secrets is a practical knowledge library of New Jersey success stories—what worked, what didn't and ideas another local owner can actually use.
Search by business type, problem, tactic, county or result. Examples are permissioned or anonymized when confidentiality requires it.
“Your next great business idea might be20 miles down the Parkway.”
Small Biz X-Ray Network™
The big guys have corporate.Now we've got each other.
The Network is the living community behind New Jersey's independents: owner profiles, practical Q&A, industry groups, collaboration opportunities and expert input.
A Monmouth restaurant can learn from an Ocean restaurant. A Middlesex plumber can learn from a Bergen or Monmouth plumber.
Don't just read what worked. Talk to the people making it work.How we work
No marketing mumbo-jumbo. Just what works.
Plain-English reporting
A monthly X-Ray of what we did, what worked, what needs attention and what comes next.
Clear next actions
Practical ideas and execution tied to your business—not generic agency activity.
Honest costs
Ad spend, printing, major website builds and other outside costs stay separate and transparent.
Responsible proof
Permissioned or anonymized before-and-after X-Rays as the client community grows.
First month upfront • Three-month starter• Then month-to-month
Ready to see your business more clearly?
Get your business X-Rayed.
Tell us about your business, where you want to grow and what's getting in the way. We'll start with a quick, practical conversation.